Simon Sinek

And I think a lot of people who we look to for guidance will offer very similar advice, trust your gut, you know? And I think we have to understand what gut is. Gut is the... It's your limbic brain. It's not actually your stomach. It's where all your values exist. It's where your beliefs exist. And the limbic brain controls all of our feelings.

And I think a lot of people who we look to for guidance will offer very similar advice, trust your gut, you know? And I think we have to understand what gut is. Gut is the... It's your limbic brain. It's not actually your stomach. It's where all your values exist. It's where your beliefs exist. And the limbic brain controls all of our feelings.

It controls all of our behavior, but it doesn't control language, which is why it's hard to put our feelings into words, right? It's why we use analogies and metaphors all the time. You know, it's hard to express anger. It's hard to express love. It's hard to express our feelings. It's hard to express frustration. Right.

It controls all of our behavior, but it doesn't control language, which is why it's hard to put our feelings into words, right? It's why we use analogies and metaphors all the time. You know, it's hard to express anger. It's hard to express love. It's hard to express our feelings. It's hard to express frustration. Right.

And so we use, we use analogies and metaphors or sometimes we just say stupid things or we use, or we use, you know, banal tropes. We send memes to each other because somebody else has said it better. We send quotes that we saw online because this person perfectly captures what I've been trying to tell you. So that's what we do.

And so we use, we use analogies and metaphors or sometimes we just say stupid things or we use, or we use, you know, banal tropes. We send memes to each other because somebody else has said it better. We send quotes that we saw online because this person perfectly captures what I've been trying to tell you. So that's what we do.

And so I think before you can trust your gut, you have to have a clear sense of what your values are. You have to have a clear sense of what you believe in. Because otherwise, I'm not sure your gut is a good compass.

And so I think before you can trust your gut, you have to have a clear sense of what your values are. You have to have a clear sense of what you believe in. Because otherwise, I'm not sure your gut is a good compass.

I think that what we see What we see in our country, our country is a ship without a rudder and has been for many years. This is not a Republican or Democrat thing. Under both Republicans and Democrats, we've been kind of like out at sea, kind of just going with the wind.

I think that what we see What we see in our country, our country is a ship without a rudder and has been for many years. This is not a Republican or Democrat thing. Under both Republicans and Democrats, we've been kind of like out at sea, kind of just going with the wind.

And, you know, we can probably trace it to the fall of the Berlin Wall and the collapse of the Soviet Union, where we knew who we were and we knew who we were against.

And, you know, we can probably trace it to the fall of the Berlin Wall and the collapse of the Soviet Union, where we knew who we were and we knew who we were against.

You know, there's a great irony in this, right? Which is America without competition is a monopoly. And monopolies, as capitalists, we don't like monopolies, right? Because we know monopolies stifle competition. They know we're not good for the consumer, not good for the employee. Like we don't like monopolies.

You know, there's a great irony in this, right? Which is America without competition is a monopoly. And monopolies, as capitalists, we don't like monopolies, right? Because we know monopolies stifle competition. They know we're not good for the consumer, not good for the employee. Like we don't like monopolies.

We like viable competitors because we think competition, this is our fundamental belief in Adam Smith economics. We fundamentally believe that competition is good for the consumer and good for the employee, right? And it's good for society. And so an America without a competitor is not a great America, right?

We like viable competitors because we think competition, this is our fundamental belief in Adam Smith economics. We fundamentally believe that competition is good for the consumer and good for the employee, right? And it's good for society. And so an America without a competitor is not a great America, right?

And I think we've been pretty rudderless and I'm uncomfortable with this, but we need competition. It's called an enemy, but we really need a peer or greater than peer competitor. Why do we need competition? Because a competitor in the most basic, simple way helps you know the things you stand for It's kind of like, you're in business, you sometimes have to look at design.

And I think we've been pretty rudderless and I'm uncomfortable with this, but we need competition. It's called an enemy, but we really need a peer or greater than peer competitor. Why do we need competition? Because a competitor in the most basic, simple way helps you know the things you stand for It's kind of like, you're in business, you sometimes have to look at design.

What's the design of this mug? What's the design of this website? And you don't really know what you want until you see it, you know, I don't want that.

What's the design of this mug? What's the design of this website? And you don't really know what you want until you see it, you know, I don't want that.