Simon Sinek

Right, you don't know until you can see it. And then it's obvious, but you couldn't give anybody the instructions to get you to that and not do that. And so it's really annoying for the people who show you stuff because you make them do all this work for them to go, absolutely not that, I know that, right? But sometimes you have to see it to know it, right?

Right, you don't know until you can see it. And then it's obvious, but you couldn't give anybody the instructions to get you to that and not do that. And so it's really annoying for the people who show you stuff because you make them do all this work for them to go, absolutely not that, I know that, right? But sometimes you have to see it to know it, right?

And like people who always come to me like, do you want this or this? Like, I don't know, show me and I'll tell you. Let me hear it and I'll tell you which song I like better. Let me taste it and I'll tell you which meal I like better. Like I have to try it, see it, touch it to know it, right?

And like people who always come to me like, do you want this or this? Like, I don't know, show me and I'll tell you. Let me hear it and I'll tell you which song I like better. Let me taste it and I'll tell you which meal I like better. Like I have to try it, see it, touch it to know it, right?

And I think that the easiest way to know your values is to see the thing that stands in the way of your values. And so you know what you stand for when you can see the thing standing in the way. Now, there's a nuance here, which is really important, which is

And I think that the easiest way to know your values is to see the thing that stands in the way of your values. And so you know what you stand for when you can see the thing standing in the way. Now, there's a nuance here, which is really important, which is

Truly having vision and belief is you see the quote unquote enemy or the competitor as the thing standing in the way of you getting the thing that you want. But simply having an enemy being against things is really easy to rile people up and really easy to get them going. But what's beyond that wall? What's beyond that obstacle? So let's take a commercial example.

Truly having vision and belief is you see the quote unquote enemy or the competitor as the thing standing in the way of you getting the thing that you want. But simply having an enemy being against things is really easy to rile people up and really easy to get them going. But what's beyond that wall? What's beyond that obstacle? So let's take a commercial example.

Apple used to stand for the individual creative freedom, you know, that's what it stood for. And it didn't like incumbency, status quo, or slow corporate, blah, right? So when Apple started, the thing standing in the way of them advancing their vision was IBM. Well, IBM became a non-thing anymore. And then the thing standing in the way of them becoming their thing was Microsoft.

Apple used to stand for the individual creative freedom, you know, that's what it stood for. And it didn't like incumbency, status quo, or slow corporate, blah, right? So when Apple started, the thing standing in the way of them advancing their vision was IBM. Well, IBM became a non-thing anymore. And then the thing standing in the way of them becoming their thing was Microsoft.

Hi, I'm a Mac, I'm a PC. But you can see the values remain the same. Great commercials. But the obstacles to them achieving their values, the status quo, the norm, the anti-creativity, they could easily keep changing who the competitor was, but the vision remained the same. What was beyond that competitor remained the same.

Hi, I'm a Mac, I'm a PC. But you can see the values remain the same. Great commercials. But the obstacles to them achieving their values, the status quo, the norm, the anti-creativity, they could easily keep changing who the competitor was, but the vision remained the same. What was beyond that competitor remained the same.

It's very tempting to have the competitor, to have the enemy, but not know what's beyond the wall because it's very exciting, right? And so be careful what you wish for because what happens if that enemy goes away and now you're like, and now what? Now what do we do? Right? And you can see it in our nation. We're a nation in clearly not knowing who we are or what we stand for.

It's very tempting to have the competitor, to have the enemy, but not know what's beyond the wall because it's very exciting, right? And so be careful what you wish for because what happens if that enemy goes away and now you're like, and now what? Now what do we do? Right? And you can see it in our nation. We're a nation in clearly not knowing who we are or what we stand for.

We don't know who our competitors are, right? uh where it's not communists versus democracies and capitalists anymore because now it's all a mess right um so that's not it it's something else and you can see in the population people desperately pursuing something to give them the feeling of belonging So on the left or the right of the political aisle.

We don't know who our competitors are, right? uh where it's not communists versus democracies and capitalists anymore because now it's all a mess right um so that's not it it's something else and you can see in the population people desperately pursuing something to give them the feeling of belonging So on the left or the right of the political aisle.

So whether it's anti-Israel on one side of the political spectrum, it's anti-vax on the other side of the political spectrum, you can see people glomming onto something that is exciting and they get all the feels. They have create community, they create friendship, they have a sense of purpose. They've never felt like this before. They're making friends. They feel like their life matters.

So whether it's anti-Israel on one side of the political spectrum, it's anti-vax on the other side of the political spectrum, you can see people glomming onto something that is exciting and they get all the feels. They have create community, they create friendship, they have a sense of purpose. They've never felt like this before. They're making friends. They feel like their life matters.

People understand them. They feel understood in their circles. It's amazing. Until it goes away. And then what? And so you can see kind of people bouncing from thing to thing. And none of those things last for very long. I mean, they could be measured in many, many years. They could measure in months or years, but it's not lifetimes.

People understand them. They feel understood in their circles. It's amazing. Until it goes away. And then what? And so you can see kind of people bouncing from thing to thing. And none of those things last for very long. I mean, they could be measured in many, many years. They could measure in months or years, but it's not lifetimes.