Simon Sinek

And the way they speak, for example, they don't give you resumes of how great they are.

So tell me about you.

Well, I'm senior vice president of one of the fastest growing companies in my sector.

Sure.

Because they're not starting with what.

That's a what mentality.

I've got to prove to you how great I am.

they speak in lofty terms like, well, you know, at the core, I'm an optimist and you know, my life is an adventure to find ways that I can inspire people to do the things that inspire them.

And I've been really lucky.

I've earned a job as senior vice president at this company, which right now is doing pretty well.

So the stuff can be in there, but it's not where they start.

Your question is very pointed.

You said ultimate goal.

As an ultimate goal, why does absolutely trump money?

You have to think of it like, why do we have companies?

The purpose of company is not to make money.

Money is fuel.

You got to think of a company like a car, right?

You don't buy a car simply so you can buy gas.

That's not the purpose.