Simon Sinek

And definitely no such thing as winning business. But if we listen to the language of so many people, it becomes very clear that they don't know the game they're playing in. You hear so many people talk about being number one, being the best, beating their competition. Based on what? based upon what agreed upon objectives, metrics, and timeframes.

And definitely no such thing as winning business. But if we listen to the language of so many people, it becomes very clear that they don't know the game they're playing in. You hear so many people talk about being number one, being the best, beating their competition. Based on what? based upon what agreed upon objectives, metrics, and timeframes.

And this is a problem, because when we play with a finite mindset in an infinite game, when we play to win in a game that has no finish line, there are some very predictable and consistent outcomes. The big ones are the decline of trust, the decline of cooperation, and the decline of innovation.

And this is a problem, because when we play with a finite mindset in an infinite game, when we play to win in a game that has no finish line, there are some very predictable and consistent outcomes. The big ones are the decline of trust, the decline of cooperation, and the decline of innovation.

And this is a problem, because when we play with a finite mindset in an infinite game, when we play to win in a game that has no finish line, there are some very predictable and consistent outcomes. The big ones are the decline of trust, the decline of cooperation, and the decline of innovation.

Exactly. All I have to say is how's that working out for you?

Exactly. All I have to say is how's that working out for you?

Exactly. All I have to say is how's that working out for you?

So, I mean, everybody knows how to do this stuff, right? This is the funny thing about trust. First of all, let's be crystal clear. Trust is a feeling. You can't order someone to trust you. It doesn't work. You can't instruct someone, tell someone, you can trust me, trust me. It doesn't work that way.

So, I mean, everybody knows how to do this stuff, right? This is the funny thing about trust. First of all, let's be crystal clear. Trust is a feeling. You can't order someone to trust you. It doesn't work. You can't instruct someone, tell someone, you can trust me, trust me. It doesn't work that way.

So, I mean, everybody knows how to do this stuff, right? This is the funny thing about trust. First of all, let's be crystal clear. Trust is a feeling. You can't order someone to trust you. It doesn't work. You can't instruct someone, tell someone, you can trust me, trust me. It doesn't work that way.

A trust is a feeling, and that feeling is produced naturally when, as human beings, we recognize that the people who are trying to build our trust are open and honest with us, that they consider our needs, our feelings, our desires, that they wouldn't sacrifice us to protect their own short-term selfish interests. We know how to do this. We know how to make friends.

A trust is a feeling, and that feeling is produced naturally when, as human beings, we recognize that the people who are trying to build our trust are open and honest with us, that they consider our needs, our feelings, our desires, that they wouldn't sacrifice us to protect their own short-term selfish interests. We know how to do this. We know how to make friends.

A trust is a feeling, and that feeling is produced naturally when, as human beings, we recognize that the people who are trying to build our trust are open and honest with us, that they consider our needs, our feelings, our desires, that they wouldn't sacrifice us to protect their own short-term selfish interests. We know how to do this. We know how to make friends.

We know how to build relationships. You know, if people keep secrets, if people are shady, if people aren't upfront, if people don't take accountability, you're allowed to screw up. You just have to say sorry and admit the thing that you did that made somebody suffer or feel a certain way. And if we do this, we build trust. Some people are willing to give trust sooner than others.

We know how to build relationships. You know, if people keep secrets, if people are shady, if people aren't upfront, if people don't take accountability, you're allowed to screw up. You just have to say sorry and admit the thing that you did that made somebody suffer or feel a certain way. And if we do this, we build trust. Some people are willing to give trust sooner than others.

We know how to build relationships. You know, if people keep secrets, if people are shady, if people aren't upfront, if people don't take accountability, you're allowed to screw up. You just have to say sorry and admit the thing that you did that made somebody suffer or feel a certain way. And if we do this, we build trust. Some people are willing to give trust sooner than others.

There's no right speed to do it. Some are quick, some are slow, but we have to be consistent in doing all of these very normal human things in order to build trust. It's always funny to me that people think that it's different at work than it is in any other kind of relationship.

There's no right speed to do it. Some are quick, some are slow, but we have to be consistent in doing all of these very normal human things in order to build trust. It's always funny to me that people think that it's different at work than it is in any other kind of relationship.

There's no right speed to do it. Some are quick, some are slow, but we have to be consistent in doing all of these very normal human things in order to build trust. It's always funny to me that people think that it's different at work than it is in any other kind of relationship.