Simon Sinek

You can't simply get down and say, I'm sorry, I'm sorry, I'm sorry, I'm sorry, and everything's fine. Those are intense experiences. You still may need to do those things, but it's the little things that by themselves actually do very little, but done over time, demonstrate that you can repair any kind of broken trust if you need to.

So for example, you take any kind of relationship, let's take a business, really a work relationship where you're kind of shady and don't tell somebody about a client because you want to get the commission and you guys share all the time and this one time you didn't because you got a little greedy that month, right? And your friend is like, WTF, we share everything.

So for example, you take any kind of relationship, let's take a business, really a work relationship where you're kind of shady and don't tell somebody about a client because you want to get the commission and you guys share all the time and this one time you didn't because you got a little greedy that month, right? And your friend is like, WTF, we share everything.

So for example, you take any kind of relationship, let's take a business, really a work relationship where you're kind of shady and don't tell somebody about a client because you want to get the commission and you guys share all the time and this one time you didn't because you got a little greedy that month, right? And your friend is like, WTF, we share everything.

And we know that sometimes I win a little more and sometimes you win a little more, but we help each other out and it all evens out in the wash. WTF, like now you're just putting yourself ahead of me. I can't trust you anymore, right? and sending them one client that month doesn't fix it. It's gonna have to be A, going back to the way it was, and you're gonna have to amp it up a little bit.

And we know that sometimes I win a little more and sometimes you win a little more, but we help each other out and it all evens out in the wash. WTF, like now you're just putting yourself ahead of me. I can't trust you anymore, right? and sending them one client that month doesn't fix it. It's gonna have to be A, going back to the way it was, and you're gonna have to amp it up a little bit.

And we know that sometimes I win a little more and sometimes you win a little more, but we help each other out and it all evens out in the wash. WTF, like now you're just putting yourself ahead of me. I can't trust you anymore, right? and sending them one client that month doesn't fix it. It's gonna have to be A, going back to the way it was, and you're gonna have to amp it up a little bit.

You're gonna have to sort of even be more vulnerable and show even more stuff and give away even more to rebuild that trust and then do it consistently. And it may take a week, it may take a month, it may take longer. There's no right amount of time for trust to be restored for a couple of reasons. One is, depends on the violation, But it also depends on the other person.

You're gonna have to sort of even be more vulnerable and show even more stuff and give away even more to rebuild that trust and then do it consistently. And it may take a week, it may take a month, it may take longer. There's no right amount of time for trust to be restored for a couple of reasons. One is, depends on the violation, But it also depends on the other person.

You're gonna have to sort of even be more vulnerable and show even more stuff and give away even more to rebuild that trust and then do it consistently. And it may take a week, it may take a month, it may take longer. There's no right amount of time for trust to be restored for a couple of reasons. One is, depends on the violation, But it also depends on the other person.

That person may have had this happen every single time, so now they just don't trust anybody. And to have these honest conversations, what can I do to restore trust? What specifically do you need from me to restore trust? You have to have that conversation. It's an uncomfortable conversation. You can't be defensive. Sometimes the person knows and sometimes the person doesn't know.

That person may have had this happen every single time, so now they just don't trust anybody. And to have these honest conversations, what can I do to restore trust? What specifically do you need from me to restore trust? You have to have that conversation. It's an uncomfortable conversation. You can't be defensive. Sometimes the person knows and sometimes the person doesn't know.

That person may have had this happen every single time, so now they just don't trust anybody. And to have these honest conversations, what can I do to restore trust? What specifically do you need from me to restore trust? You have to have that conversation. It's an uncomfortable conversation. You can't be defensive. Sometimes the person knows and sometimes the person doesn't know.

And we take accountability. I screwed up. I am sorry. I got greedy. And you're absolutely right. I violated the trust that you and I had built. And if I were in your position, I would feel the same way. I did that. You can't be like, well, I had a busy month and I've got bills. Excuses don't work. Accountability works. That's the first step in rebuilding trust is accountability.

And we take accountability. I screwed up. I am sorry. I got greedy. And you're absolutely right. I violated the trust that you and I had built. And if I were in your position, I would feel the same way. I did that. You can't be like, well, I had a busy month and I've got bills. Excuses don't work. Accountability works. That's the first step in rebuilding trust is accountability.

And we take accountability. I screwed up. I am sorry. I got greedy. And you're absolutely right. I violated the trust that you and I had built. And if I were in your position, I would feel the same way. I did that. You can't be like, well, I had a busy month and I've got bills. Excuses don't work. Accountability works. That's the first step in rebuilding trust is accountability.

Saying you're sorry doesn't mean you're wrong. Saying you're sorry means you recognize that your words or your actions cause some sort of negative effect in somebody else's life, even if it's just hurting their feelings, right? The minute you add the word but after I'm sorry, literally, grammatically, what but does is it negates the thing before it. I'm sorry, but literally means I'm not sorry.

Saying you're sorry doesn't mean you're wrong. Saying you're sorry means you recognize that your words or your actions cause some sort of negative effect in somebody else's life, even if it's just hurting their feelings, right? The minute you add the word but after I'm sorry, literally, grammatically, what but does is it negates the thing before it. I'm sorry, but literally means I'm not sorry.

Saying you're sorry doesn't mean you're wrong. Saying you're sorry means you recognize that your words or your actions cause some sort of negative effect in somebody else's life, even if it's just hurting their feelings, right? The minute you add the word but after I'm sorry, literally, grammatically, what but does is it negates the thing before it. I'm sorry, but literally means I'm not sorry.

Sorry with an excuse like, sorry, but you know what that's, you know, it's like what's going on. No. And the analogy I give is if you're in the airport with your wheelie bag heading to the gate, you accidentally run over someone's foot. You're going to turn around to them and you're going to be like, I'm so sorry. Why? Because it's your wheelie bag. Clearly, you didn't do it on purpose. Right.