Simon Vance

Ultra-processed products, the consumption of which has increased over the last 25 years, are often highly refined and rich in starch and sugar. We digest them quickly in the stomach and small intestine before they get to the colon, which is home to the gut microbiome.

Ultra-processed products, the consumption of which has increased over the last 25 years, are often highly refined and rich in starch and sugar. We digest them quickly in the stomach and small intestine before they get to the colon, which is home to the gut microbiome.

As emerging research shows, when we eat unprocessed or minimally processed foods, our gut bacteria consume as much as 22% of the energy. With ultra-processed products, our bodies soak up all 100% of the calories. Right now, the industry's adaptation to a Zempic is in its infancy. A few companies have tested the waters.

As emerging research shows, when we eat unprocessed or minimally processed foods, our gut bacteria consume as much as 22% of the energy. With ultra-processed products, our bodies soak up all 100% of the calories. Right now, the industry's adaptation to a Zempic is in its infancy. A few companies have tested the waters.

Nestle, for example, has started a line of frozen meals targeted at people taking GLP-1s called Vital Pursuit. Frozen pizzas, sandwich melts, and chicken balls with a sharper focus on smaller portions. But reliable data about how GLP-1s reshape people's likes and dislikes is yet to come.

Nestle, for example, has started a line of frozen meals targeted at people taking GLP-1s called Vital Pursuit. Frozen pizzas, sandwich melts, and chicken balls with a sharper focus on smaller portions. But reliable data about how GLP-1s reshape people's likes and dislikes is yet to come.

While Ozempic is threatening to turn off the industrial palette, Madsen believes that industrial foods may just need to be tweaked. Though many ultra-processed foods and drinks turn off a lot of GLP-1 users, some are breaking through.

While Ozempic is threatening to turn off the industrial palette, Madsen believes that industrial foods may just need to be tweaked. Though many ultra-processed foods and drinks turn off a lot of GLP-1 users, some are breaking through.

On GLP-1 forums, people celebrate Fairlife, a line of sweet protein shakes owned by Coca-Cola, and Mattson has already dreamed up an arsenal of other potential winners. In a glass-walled conference room, Mattson scientists prepared for me some of its foods tailored to GLP-1 users that are currently being conceptualized.

On GLP-1 forums, people celebrate Fairlife, a line of sweet protein shakes owned by Coca-Cola, and Mattson has already dreamed up an arsenal of other potential winners. In a glass-walled conference room, Mattson scientists prepared for me some of its foods tailored to GLP-1 users that are currently being conceptualized.

Amanda Sinrod, a senior food scientist in a white lab coat, placed a plate of soft brown cubes on the table. She explained that she had enriched each nourish-fit brownie bite with two grams of whey protein for maintaining lean muscle mass during rapid weight loss. A peanut butter swirl would push that protein level even higher.

Amanda Sinrod, a senior food scientist in a white lab coat, placed a plate of soft brown cubes on the table. She explained that she had enriched each nourish-fit brownie bite with two grams of whey protein for maintaining lean muscle mass during rapid weight loss. A peanut butter swirl would push that protein level even higher.

Whey protein can have a grainy texture and chalky off-notes, but the nourish fits were defectless, smooth and sweet, with remote echoes of cocoa. Approximately one-third sugar and about 15% fat, the bite-sized portions were self-limiting, Sinrod said. Servings could be packaged individually. Then there was a chicken stick, wrapped in see-through plastic, that looked like a riff on string cheese.

Whey protein can have a grainy texture and chalky off-notes, but the nourish fits were defectless, smooth and sweet, with remote echoes of cocoa. Approximately one-third sugar and about 15% fat, the bite-sized portions were self-limiting, Sinrod said. Servings could be packaged individually. Then there was a chicken stick, wrapped in see-through plastic, that looked like a riff on string cheese.

A supercharged mozzarella stick, Sinrod said. It had thirteen grams of protein, and its grill lines were real. For now. To scale up, the quadrilage or char marks might be faked using caramel colouring. It was a grown-up rendition of a classic kid's snack, Sinrod said, that an adult could throw in a purse. It tasted, felicitously, of citrus. GLP-1 users report craving fresh, acidic flavours.

A supercharged mozzarella stick, Sinrod said. It had thirteen grams of protein, and its grill lines were real. For now. To scale up, the quadrilage or char marks might be faked using caramel colouring. It was a grown-up rendition of a classic kid's snack, Sinrod said, that an adult could throw in a purse. It tasted, felicitously, of citrus. GLP-1 users report craving fresh, acidic flavours.

A small cardboard tub of salty freeze-dried chicken soup was followed by no-carb tacos, also chicken, with an endive leaf taking the role of the tortilla. Taco Bell could go for this, said Stucky, who was sitting on the other side of the table and watching me eat. To wash it down, a translucent, protein-shaken, psychedelic purple with lashings of sweetener and lingering medicinal notes of berry.

A small cardboard tub of salty freeze-dried chicken soup was followed by no-carb tacos, also chicken, with an endive leaf taking the role of the tortilla. Taco Bell could go for this, said Stucky, who was sitting on the other side of the table and watching me eat. To wash it down, a translucent, protein-shaken, psychedelic purple with lashings of sweetener and lingering medicinal notes of berry.

There were other snacks, too, that were at an even more embryonic stage, including burges, a blend of frozen vegetables and seasonings to jazz up turkey meat, a two-ounce portion of yogurt that you could squeeze from a pouch like baby puree,

There were other snacks, too, that were at an even more embryonic stage, including burges, a blend of frozen vegetables and seasonings to jazz up turkey meat, a two-ounce portion of yogurt that you could squeeze from a pouch like baby puree,