Simone Giertz

fancy way so it looks like a beautiful piece of art not to toot my own horn too much but it's actually a circuit board which I also thought was really interesting of like using this that people usually hide away in products and it felt like a nod to my career in electronics as well being like no let's make it pretty let's make it put it front and forward but yeah I mean what I'm realizing now more and more is like there's so many of like I would love to turn the puzzle table into a product

But then it's like, that would be a $7,000 table.

And I don't want to sell a table for $7,000.

So you're kind of limited to the price bracket you're in.

And it's like, your margins are tough.

Maintaining your margins are really, really tough.

And as somebody who's like, I would love to sell the stuff that we're doing cheaper, but it's just not feasible.

You need those margins to survive.

It's definitely a design limitation that's interesting.

It's both hard and interesting to work within.

And that's such a different thing as well.

It's like, as I talked about before, like, what is the context in which you're creating things?

Like, I'm still building things.

I'm still inventing things.

But I changed the context, and it has a very different set of limitations.

simplify your product to make it cheaper.

And yeah, it's a really interesting and different type of design process.

I think it's for some of the products that we're working on.

It's like, I'm like, let's just make it the best we think it can be.

And then we can scale back from there.