Simone Giertz

develop novel takes on existing products.

Yeah.

Don't.

Yeah.

And it's, I mean, I, so the everyday calendar, the first, so I just built it for myself first.

Like that did not come as a product idea first.

And that's kind of been the process that I've had for a lot of things.

Like I make it for myself and then I'm like, oh, maybe other people would find this useful too.

So the everyday calendar, the first prototype I made was,

it had actually physical mechanical toggle switches.

So 365 toggle switches that you could flip.

So if you worked out that day or meditated for me, it was meditating.

You can just flip that switch.

And that was great.

But when I started evaluating it as a product, it's,

If you have 365 of something in a product, like the runaway cost is crazy.

So the cheapest option, most reliable option we could find was capacitive touch.

So basically it's a touch interface.

And the front plate is a circuit board itself.

So it's this like circuit board that's designed in this really...