Simone Giertz

So I have a box in my workshop with everybody's missing pieces.

And I don't know what to do with it yet, but someday it will come to me.

It is something.

It's definitely something.

And I'm surprised by how many of them we've sold, which I'm also like – I kind of wanted to have that product out there because I was like, can you imagine having a pitch deck if I do ever raise money of being like –

You know how good I am at selling things?

I sold people 5,000 incomplete puzzles.

Incomplete puzzles.

Yeah.

Also have, you know, it's like a lot of the products, I call them basket fillers.

Like they're kind of just like stuff where I'm like, yeah, this is like easy to throw into your basket.

I mean, we have these rings.

I'm wearing them.

So there's a screwdriver ring, which is a Phillips head screwdriver.

And then a screw ring that kind of has a recess like a Phillips head screw.

I have these sawdust socks.

that make you look like your feet are covered in sawdust, like you spent all day in the shop without having to put any of the actual effort in.

But then we have four more products in the pipeline that we're working on and that are kind of the big ambitious products that are more in line with what I want the brand to be.

The tagline is unique solutions to everyday problems.

And it's just a lot of trying to