Simone Rocha

So that's why we're here.

And currently, I'm underneath the stage in one of the dressing rooms.

Yeah, I think it is the beginning of something.

You know, it's something that...

We've been talking about a lot, and, you know, I only like to do things if I can do it properly and do it with a long-term goal.

So, yeah, after we show, I will then bring the collection with me to Paris, where we will meet all our buyers and friends and all of that as well.

But I always try to show where I can do justice to that collection.

It's kind of how I tend to approach things.

Yeah, it's a mix.

That's something that absolutely happened.

And I think it's also something that I think people feel about clothes today in a more human, personal way.

And I think that meant that no matter what gender, you could kind of step into the world.

So we were, I was being introduced to more men that way through the stores and through projects and collaborations.

And that is kind of was the initial spark.

But then, you know, I really started thinking,

what would a masculine proposition be to kind of counteract the feminine proposition that is very much my DNA.

And that's how it kind of started growing legs and like looking at these codes of menswear and how to re-texturalize them through kind of my lens and what would that look like standing on its own two feet.

Yeah, sure.

But, you know, being independent, you know, it's a spirit I've really inherited, you know, from the way that, like, I've built my business.

And bringing Menswear into it has taken a lot of, you know,