Simone Rocha

hard work but also a lot of collaboration teamwork you need ideas you need excitement you need ambition you know and all of these things stacked up it felt like actually this is something that could really be good for the business and bring something to bring something to the world and help you know expand and grow in that way.

So I kind of split the week actually.

So I tend to do fittings on Mondays and Wednesdays.

And then I tend to kind of, the days in between is when I do kind of everything else.

So I, and I split my men's fittings, my women's fittings, and then I split my accessories and

knitwear, jewelry, and then in between all of that, then also go through everything to do with the stores, everything to do with the business, everything to do with strategy.

But I think it just becomes a very, you have to be a little bit regimented, you know what I mean?

And like, so my days are,

They're quite strict, actually, if I'm being honest, except for the fitting days where we put aside the whole day for fitting and then people don't really come to me and I can be in a day with the fitting, with the design team, with the atelier.

But otherwise, the other days, I'm kind of quite strict with all the different, whether it's financial or distribution or a project or working with one of my partners like Adidas.

You know, it just depends on the day.

But you learn to multitask.

I'll put it that way.

very nice to be asked or to be in a conversation you know I mean of course you know I feel very lucky that I've managed to do projects like Jean Paul Gaultier etc that I kind of get to see things from the other side and today that that really has satisfied this itch that you would scratch I would say.

Yeah, and maybe you have to do it on your own terms.

You know, and there's so many women that I admire, you know what I mean, from breakout guru to Phoebe Philo to Gia Prada.

You know, it's all people that have their own identity and it paved their own way.

And I think it is...

I think there's something pragmatic about it, which I think slices through this idea that being a woman in that role is a certain thing.

I think it's always two prongs, you know, and I think it's a case of, yeah, getting down and doing it, you know, and doing it on your own terms.