Sindre Haaland

What are the two?

You should almost just bundle them into the base package at this point, I guess.

But yeah, it's the boost module, so it's like the actual gamification components with the competitions in particular, and it's the reward module, which is like this coin

that you can introduce inside a platform.

And then you can have your own internal web shop where people can exchange these coins that you make through unlocking badges or hitting your quota or winning prizes in competitions and exchange them for actual gift cards or days off or giving push-ups to your manager or whatever you want to have in that web shop.

and so the company was launched in 2011 actually i was a student at the time uh but the sales screen product which we are known for now that came on the market in march 2014 and you know the idea came after iterating with multiple sauce products that eventually died out or failed but this idea came from a client which was using

Well, for other tools for a different purpose that I didn't think of, like we had this messaging SaaS application set out to kind of replace text message for corporates.

And this one advertisement sales company, like the Yellow Pages just in the Nordics, they sent out like a text message every time somebody closed a deal to create like a virtual tap on the back, even though we're not working or working in the field or in the call center.

And they used our tool for this purpose of like motivating their sales team.

Was that your first customer in 2014?

It became the first customer because I would say they were instrumental in forming the idea behind Sales Screen.

We built pretty much every feature since then based on customer requests and what customers were willing to

pay for us to prioritize to develop.

So big thanks to them.

We did.

We actually bootstrapped all the way up to 2018 and surpassed $3 million in ARR as a bootstrap company, 100% employee-owned before we took out outside money for the first time.

I think we can go back to 2017 because that's the point where we passed $2 million in ARR.

We were growing nicely.

We had this amazing company culture.

Everyone was making good dollars.