Sindre Haaland

We were paying out dividends.

Things were great, but at the same time, Oracle, Dell, SAP, these companies were knocking on our door requesting a quote and starting to talk with us interested in our gamification technology and

We realized we weren't big enough.

We weren't able or capable of handling their organizations.

They were simply told, you know, too big.

We had the technology and the technology was scalable enough, but not the organization.

So at that point, we kind of realized, okay,

What we have here is nice and all, but we're not going to win our industry and become a new category or a dominant player unless we actually embrace this opportunity that is presenting itself more and more and raise money to expand on the market opportunity that was there.

So that kind of made us transition over to bringing in money from the outside for the first time because we saw that the timing was right in the market.

So at that time, we didn't have that machine built out that is more well-known today, I would say, and then which we also have today.

But at the point, I wasn't sure how much money I needed because...

point in time, we made money.

So I raised like $2 million just to have something to start with.

And then since then, I haven't really done any missions either.

Just taken, I guess, total $4 million more in loan.

um most recently this year a couple of million more so now we're kind of hitting the stride of where we can convert money that we take into actual growth and the growth is accelerating quite rapidly so to talk to me 2 million 2017 2018 is equity um you mentioned you were paying dividends to the team at that point how big was the team at that point uh at that point we're a bit over 20 people i think

So we only paid dividends once.

We usually took all the money that we made and just reinvested it in future growth.

So we were, even at the time, very growth-oriented.

And the one time we did it, it was based on how much equity each employee owned at the time.