Sir Richard Harpin

So they can free up some of their administration time and they can either spend more quality time with their kids or they can put in five or six hours of extra work a week and earn more money.

Absolutely.

Yeah.

Yeah, I didn't start out saying, I want to build a business worth a billion dollars or a billion pounds.

It was really just, I want to run a successful business.

I'm not quite sure what it will be.

Stumbled into the AAA idea and that works.

Once I was running the business, then we did start having five-year plans.

So we did set some goals.

And if you shoot for the stars and you only get to the moon, then that's great.

So I am a believer that at some point in the evolution of the business that you should set some big, hairy, audacious goals.

If you don't, then you won't get there.

So my recommendation would be that entrepreneurs should set some objectives.

But when they set the objectives, then it's about also saying, what's our purpose?

How are we going to be different from our competitors?

What's our economic engine and how are we going to make money?

And if we focus on running the business and making our customers really happy and growing the business, then the dollars will be the byproduct of that.

So I do believe in objectives, but it shouldn't just be about saying, I'm focused on these big goals and getting rich quick.

I think it's going through a process to find a model that works.

And what I would tell my younger self today would be don't set any goals.