TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
You're welcome.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
First, it's great to be here, and apologies for disrupting you twice.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
I think in your journey, you've always talked about patient capital, so I think the patience paid off, and I think we came good for you.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
I think for M-Pesa, it started with two insights, and I think that's the DNA of M-Pesa.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
Before we launched in 2007, we were piloting with a microfinance institution with a women's-only group, which we were trying to
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
give out loans to the women and then see what happens.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And what was happening is, for example, you were sending to her the SMS.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And in that pilot, that's the first insight we had.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And the second insight that came is a challenge that Kenya had with regards to
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
rural urban migration.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
So people in the urban areas wanted to send money back home, either to their families, to their friends, or to do farming, as an example.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And the only way they could do that is physical money.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
So if I wanted to send money to my mother, who is 500 kilometers away from Nairobi, I would write a letter, then put money into it.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
I'd look at it in the light, just make sure you can see the money.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
You give it to a bus driver, and then the next day, she would go and pick it.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And those two insights combined to create our first proposition, send money home.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And that's how M-Pesa started 18 years ago.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And one thing was, how do you ensure that somebody in rural Kenya with very little education or no education can receive an SMS and know it's money?
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
And if it's deleted, she has the confidence that the money is there.
TED Talks Daily
A story of moral imagination and bold entrepreneurship | Sitoyo Lopokoiyit and Jacqueline Novogratz
Or if she loses her phone, she knows the money is there.