Smithy Sodine

So I thought to myself, well, I really don't want to sell millions of pillows.

I just wanted to sell enough.

And I also wanted to keep myself engaged

in something that I was passionate about.

I was passionate about working with textile, looking at fabric, shopping for them.

I had closets full of them.

So that's what I wind up doing.

It was definitely tricky because I knew how to sew and I knew how to shop for the fabric.

I had a pretty good eye for interior design.

The problem was I had no knowledge of an online business.

The technology part was a problem.

So I had to really learn a lot in order to open an online store.

I have very, very, very good reviews.

I think there are multiple aspects of the business.

There's the consultant side of it where I help people select pillows for their homes.

There's another side of it where you actually have to manufacture the pillows.

We get an order, make the pillows, pack and ship to the client.

But you also, I have customers, you know, the customer service.

You have to...

It's a service to the client.