Sofie Pavitt

But now I've realized, oh my gosh, like there is a lot of people on there looking at me like for advice. So it's changed my relationship with social media a lot because I am a little bit more hesitant on like what I'll talk about now because I don't want to give this like blanket statement advice to everyone to be like, this is what you need to use. It's more nuanced.

But now I've realized, oh my gosh, like there is a lot of people on there looking at me like for advice. So it's changed my relationship with social media a lot because I am a little bit more hesitant on like what I'll talk about now because I don't want to give this like blanket statement advice to everyone to be like, this is what you need to use. It's more nuanced.

But now I've realized, oh my gosh, like there is a lot of people on there looking at me like for advice. So it's changed my relationship with social media a lot because I am a little bit more hesitant on like what I'll talk about now because I don't want to give this like blanket statement advice to everyone to be like, this is what you need to use. It's more nuanced.

It's about finding out your skin type, your skin concerns, how old you are, you know, and like that kind of stuff. So yeah, it's complicated. I love skinfluencer. Skinfluencing. Hope to be one one day.

It's about finding out your skin type, your skin concerns, how old you are, you know, and like that kind of stuff. So yeah, it's complicated. I love skinfluencer. Skinfluencing. Hope to be one one day.

It's about finding out your skin type, your skin concerns, how old you are, you know, and like that kind of stuff. So yeah, it's complicated. I love skinfluencer. Skinfluencing. Hope to be one one day.

I would buy something from you. Yeah, I think so.

I would buy something from you. Yeah, I think so.

I would buy something from you. Yeah, I think so.

Yes.

Yes.

Yes.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside those problematic skincare heroes. So that's where I started thinking about it.

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside those problematic skincare heroes. So that's where I started thinking about it.