Sofie Pavitt

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside those problematic skincare heroes. So that's where I started thinking about it.

It's funny. It's a 360 moment for me because I swore that I would never design product again after leaving handbags. I was like, that's it. I never have to design again. I'm just going to meet people and give them facials. And now here I am, 360. But I love it so much. And the line is really formulated as a system. It's to help people

It's funny. It's a 360 moment for me because I swore that I would never design product again after leaving handbags. I was like, that's it. I never have to design again. I'm just going to meet people and give them facials. And now here I am, 360. But I love it so much. And the line is really formulated as a system. It's to help people

It's funny. It's a 360 moment for me because I swore that I would never design product again after leaving handbags. I was like, that's it. I never have to design again. I'm just going to meet people and give them facials. And now here I am, 360. But I love it so much. And the line is really formulated as a system. It's to help people

Really cut through the noise with problematic skin, especially acne, because there's so much information out there and so many ingredients you can use. It's a system. It's color-coded. These are your treatments. These are your cheerleaders. This is the cleanser to prep your skin to receive the treatment. It's really easy to use. And we launched in Sephora this year. I've heard of Sephora.

Really cut through the noise with problematic skin, especially acne, because there's so much information out there and so many ingredients you can use. It's a system. It's color-coded. These are your treatments. These are your cheerleaders. This is the cleanser to prep your skin to receive the treatment. It's really easy to use. And we launched in Sephora this year. I've heard of Sephora.

Really cut through the noise with problematic skin, especially acne, because there's so much information out there and so many ingredients you can use. It's a system. It's color-coded. These are your treatments. These are your cheerleaders. This is the cleanser to prep your skin to receive the treatment. It's really easy to use. And we launched in Sephora this year. I've heard of Sephora.

You've heard of it?

You've heard of it?

You've heard of it?

Pretty awesome.

Pretty awesome.

Pretty awesome.

It feels like a fever dream. I love shopping for skincare. You either love it or you don't, right? Drop me off at Sephora. I will be there six hours later. If I had the time, I want to try everything. Even anywhere. Send me to Boots in the UK. I just love that experience, shopping for skincare. So it's a dream come true. I could not be happier.

It feels like a fever dream. I love shopping for skincare. You either love it or you don't, right? Drop me off at Sephora. I will be there six hours later. If I had the time, I want to try everything. Even anywhere. Send me to Boots in the UK. I just love that experience, shopping for skincare. So it's a dream come true. I could not be happier.

It feels like a fever dream. I love shopping for skincare. You either love it or you don't, right? Drop me off at Sephora. I will be there six hours later. If I had the time, I want to try everything. Even anywhere. Send me to Boots in the UK. I just love that experience, shopping for skincare. So it's a dream come true. I could not be happier.

Stop using too many products.

Stop using too many products.

Stop using too many products.

Stop using too many products.