Sohee Carpenter

I'm going to use my own example, okay?

I went a period of time where I was so spotty with my prenatal daily intake.

And I was like, duh, I can use my own knowledge of behavior change to make this better.

I put it on my coffee machine because it was away in the cupboard.

And then what I did was now a very popular term.

It's called habit stacking, where you pair a new behavior that you want to turn into a habit with an existing daily habit.

And what do I do every single day at home is I'm in my kitchen either making breakfast or making lunch.

So as I'm getting ready to make my meal and sit down, I see my prenatals and I'm like, oh, I'm going to take those out and sit down with me and I'll pop it in before I eat.

Okay.

So I'm going to tell you about two really cool studies that kind of illustrate this point.

um so there was one study where they took a hospital cafeteria okay and what they did was all they did was very quietly they changed the placement of bottled water versus soda and other no calorie laden drinks in the cafeteria so they moved the water bottles to the front or they had them in the back where you had to open the fridge and

literally go like this, reach a little bit more to access the water.

That was enough to significantly change water consumption, fluid consumption.

There was another study where there was, you know those ice cream freezers where there's a sliding door and whatever, leaving it open.

People grab more.

If you leave it shut and they have to do this, they're like, eh.

So this is what I mean when I say design for laziness.

And it sounds negative.

It's really not.

How can you use that to your advantage?