Sowmya Murthy

And what's mind boggling because I've spent four years boots on the ground with hard hat and in these trucks with pumpers and noticing this unbelievable technology that's happening right next to a mason jar.

Right.

And so I'm giving you that picture because what now fast forward in the last five years, this industry has been punctuated by two, not one oil price increase.

Madness, which, by the way, also has inhibited our trajectory in a way.

But here's the thing.

What's beautiful about this, if I may call it beautiful, is there is no other way now for the industry to grow without.

So what the market is now saying to the industry is, hey, look, you can't just do production.

You need to show me free cash flow.

You need to be able to demonstrate operational efficiency, which means what you can't just when the oil price goes down, just, you know, take out the human resources.

You need to now figure out technologies that allow for your production to happen without needing without needing to go to those wells directly.

that aren't producing as much, right?

Well, the company was doing services in 2009 all the way till 2015.

This is before the first oil price dip and we raised $20 million in series A. What year was that?

2015.

Okay.

2015.

And I was brought on board to be able to drive specifically marketing back then, Nathan, with the intention of revenue growth towards analytics.

And the market shifted and a whole new world opened up for me as well as Seven Lakes.

And my role over the years has shifted from marketing to owning all of sales and bringing in our

largest enterprise deals and also to own customer success and customer operations.