Sowmya Murthy

Yeah, great question.

Analytics services because most of what the fundamental issue with the industry was

they're all these siloed stovepiped ERP and legacy systems, none really talking to each other.

And at the time, yeah, you had spot firing, but none that understood the complexity of the industry.

So we, our bread and butter has always been understanding the core structures of all the systems, data structures of the systems underneath.

In fact, our CEO on his, his passion is around data architecture and, you know, he's, he's a,

if I may call him a data geek.

That's his core passion.

I know up until the point the company had sold around $100 million in services.

So he had a course of years, right?

So I don't have an annual number, but Shuva had already accomplished what

many entrepreneurs would love to see and was doing it in a services business.

And his intention at the time was, come on, let's productize so we can get out of the services business and actually create products that then drive, as you know, better valuation.

I'm sure it wasn't.

So by the way, that was a total, but you're right.

Shiva's choice to go and do this.

And by the way, this is one of the reasons I love working with this guy.

He's just phenomenal.

He makes some of the most maverick bold moves because at the end of the day, what he cared most about and what he saw coming down the pike was services wasn't going to solve

because here's a big thing that was not happening in the industry, Nathan.