Spencer Christensen

I mean, snowmobiles are far more expensive than dirt bikes or four-wheelers.

I saw a meme a little while ago that said, my parents, when I was a kid, taught me how to snowmobile.

And now I have $6.43 in my bank account.

so it's like it's kind of an expensive hobby and so therefore i think most people that are are in that sport are business owners that can afford it and so i i would say that in my observation probably 70 or 80 percent of my snowmobiling clientele are also business owners entrepreneurs business managers um with the majority of them probably being entrepreneurs

The goal is to...

elevate the lodge.

I've had the lodge.

I bought it about four or five years ago.

Wow.

And I bought it.

I have another company, but I bought the lodge because I felt like I had the bandwidth to elevate that place.

The lodge has been there for 125 years, 130 years.

Wow.

It's going to be there in 130 years after me.

So it's certainly something that there is a legacy there.

Yeah, yeah, yeah.

My goal with the lodge was to elevate it from mostly a rundown and an establishment that most of the cabins had been built.

Some of them had been built 100 years ago.

And my job was to elevate that and to bring it up to more of a...

I don't know if I'd say a white glove, but definitely a four-star, five-star kind of experience, as opposed to one or a two-star, which is probably realistic of what it was when I found it.