Spencer Christensen

Right on.

Yeah, so we have several things.

The lodge itself, obviously, you have the cabins, and so you have, in that sense, it's a lot like a hotel, a place to stay.

We are doing several things in this—I'll talk about the winter specifically—

We've developed this backcountry experience where it's a skills clinic where we teach people how to ride a snowmobile and all the skills that they would need for people who want to get into it.

I've written a book.

It's called Ride the Wild.

And it's marketed as the most comprehensive book ever written on backcountry snowmobile riding.

And in that book, it goes over a huge range of different stuff that you would need to know in order to ride.

ride a snowmobile in the backcountry.

So avalanche, safety, skills.

Avalanches, yeah, riding in the backcountry, avalanches is a very large component.

I mean, you have to understand avalanches and how they work in order to be safe.

Skills clinics, like how to ride, wilderness survival, how to get a sled out of backcountry.

We go over checklists, all kinds of things.

A lot of these things, actually, the book itself was written

about backcountry riding, but there's kind of a second element to the book, which is how to use the same concepts that we learn in backcountry snowmobile riding and how to apply those to business.

So that's what Ride the Wild is.

That's awesome.

So for example, we talk about with snowmobiling, one of the things that I go over is a checklist.