Steli Efti

unfair competitive advantages.

We already had a little bit of a name as a thought leader in our space.

We had a bunch of customers we could sell to.

We had a lot of skill and experience by that time.

So if that would have been the first company that I launched and it would have been like the first month we worked on the product, the numbers would have looked totally different.

Yeah, this is a very common, I think it's a common trend for like a pattern to get to a great value of business idea, which is you're stumbling or identifying a problem that real customers, real people have, and then you build a solution for that because you're really intimately familiar with both the customer and the problem.

So you're able to develop a solution.

By the time you have a solution,

You don't have to wonder who's going to buy this.

You don't have to wonder how to establish a brand in the market.

You already know people.

You've already serviced customers.

You've already solved these problems for them, maybe manually.

So it's a great way to do it.

Absolutely.

So Close.io is a CRM, a customer relationship management tool.

There's a fancy word for sales software, right?

And it is focused on inside sales teams.

So if your company sells primarily by talking to people on the phone and sending emails and communicating with

them kind of not in person, not in the field, not by knocking on their door and shaking their hand, then we've built the best software tool in the world to help your salespeople close more deals.