Steli Efti

What did we do wrong in our marketing?

What did we do wrong on our sales to never indicate that this is a customer that shouldn't buy our product?

We did something wrong on the marketing and sales side then.

We just don't share any numbers.

There's no big strategic reason for it.

I think just we like, I don't know, we like a certain level of privacy.

We're pretty open about a lot of things like sharing tactics on how we're succeeding in terms of how we do sales, how we do marketing.

Well, what we are doing, we do a lot of things, but what is a tactic that people that listen, there's a high likelihood that somebody can take something away from it.

I think that the biggest secret to success if you're early stage is that for us going from idea to selling,

was something that was a matter of minutes and not a matter of weeks, months.

So when we launched Closer, we had a bunch of customers for it.

We launched a CRM that didn't have

didn't have reporting in it.

So we were early on, this is maybe a strategy that's fine.

Early on a lot of times companies try to have a perfect product so they don't experience any churn before they launch.

And they take any kind of excuse that a customer will give for why they're not buying as a reason to add this to their product roadmap.

What we did is we said, we have one very unique, strong thing that the product does.

If people really care, they'll buy even if it's really insufficient in many other areas.

Like we sold sales software that didn't have any reporting in it and people still bought, but then they canceled, right?

They were buying, they loved it.