Stephan Goss

And I mean, we spent the last five years getting away from having to do that and really getting those efficiencies figured out.

Well, that's an interesting observation, right?

I mean, Facebook and Google have really made their money, and they've been so incredibly successful because they have all this data, right?

But everybody else just doesn't, right?

Even if you're somebody as successful as the New York Times, right, that is quite a large company with a lot of resources, they still know quite little about their users because their users just come there for content, right?

They don't register like on Facebook.

That's right.

And they don't give them all the information, right?

That's right.

So the questions kind of let us bridge that gap between people who already have a ton of—

have a ton of information.

That's really only Facebook and Google, right, at that scale.

And so our goal is to help other publishers have a better revenue model that really allows them to do hopefully as cool stuff as Facebook and Google.

So we're just really launching the product June 1.

We have three beta publishers that we have tested with.

It's working really quite well for them.

Um, so it doesn't really, yes, I can send you a link.

It doesn't really quite work that it's usually not that easy to get to because it's usually kind of deeper down on the site, but yeah, I mean, there's several places you can check it out.

Yeah, so I don't know if I would cut all the content because they have some pretty amazing content.

So I think how we're thinking about that specific example, right, is the New York Times, basically, you end up having a paywall, right?