Stephan Goss

For every 1,000 ads that AdSense shows, they get $10.

So it's a huge, huge difference.

Yeah, that's really amazing.

So I think the difference is you have one view, quote unquote, per download, right?

I mean, if you're using AdSense, you'll generally have three ads per page, and each of them will be doing $5 to $10 CPM.

See, that's cool.

And so that's kind of the difference, right?

If you go to really any website, you won't just see one ad in the beginning, right?

And it's just kind of like a podcast would.

You will really have ads kind of everywhere.

So it ends up being a very blended rate of how much revenue you drive.

So you drive a lot more impressions than one impression per session.

Yeah, I've asked that myself quite a bit.

So A, it does actually turn out to be really quite hard, technology speaking.

So the math is quite complex, right?

I mean, we're talking about 7 billion possible combinations at kind of like the current stage, right?

Then you need to find all the advertisers that want to buy against that.

And so that's kind of where we see our opportunity is that we can offer a product

That gives people really the ability to use questions without having to hard code them, right?

When you hard code that stuff, it's just, the efficiency is fairly low.