Stephan Goss

I just get a salary, but I'm actually not the highest person in the company by actually a fairly large stretch.

So there's people that, and it's, it's one of those things where I don't know, I'm 29 at this point, so I don't really have massive overhead or I don't have family.

I don't really need a ton of like, are you single?

I have a girlfriend.

Right.

So, we basically took the question model that we built under samples.com.

So, we spent the last five years building tech around that.

But so, Ben, really, I mean, so it turns out it ends up being really, really hard to ask those questions in the right order and as efficiently as possible, right?

If you have three questions, yeah, that's fairly simple.

But if you have hundreds of questions, figuring out which one to ask when and then which advertiser wants to actually buy against that, right?

So, it's literally just an ad inventory play that is triggered by questions.

And so...

So what we did on the Zito side is we built a ton of tech to actually make that much more efficient.

And so now the play is really that we're taking the same model that samples.com would make samples.com so successful, right?

I mean, the tech had a large piece to do with that, especially in the beginning.

and we're just letting other publishers access it right so many people have a hard time monetizing their traffic and so we're literally just building um it's kind of similar to google adsense it's just an attack basically that we give you but the attack asks questions first of values or traffic and then sells ad inventory against it to give you an idea right regular cpms from adsense range from five to twenty dollars and by the way adsense is a great product we love it we use a ton of it so it doesn't actually replace adsense it's just a good analogy really

But so their CPMs range from $5 to $20.

Ours range from $400 to $2,200 CPMs, right?

Correct.

So for every 1,000 ads we show, we get about $2,200.