Stephan Goss

Right now, we're kind of just guessing.

We know, so on samples.com, using questions, we've done about 125 million in revenue.

So we have gotten really quite good at using questions to generate revenue.

So now the question, though, is how does that fit in into other publishers' revenue models, right?

And which publishers, right?

The news space may not be our most successful space, right?

So that's really kind of what the goal is for this year is to see where we can really fit in.

Oh man, I bet you something like an exclusive preview, right?

Really any additional content that they can get for free just by filling out the survey.

I think especially something on TV, it would probably crush it, right?

See the first part of the next episode, right?

Anything like that that really drives people to the web, I think would work very well.

Sign up, register, check out the website.

So both, actually.

So we can do custom question sets that really fit into the website.

And so...

What we have done, we've built a ton of models actually that figure out which questions work best on which property.

So the goal is that the questions auto-optimize themselves and that they just basically optimize themselves for the best response rates.

So what we have seen is that when we put it onto a new property, some questions that work really well on old properties don't work as well on new properties because either the audience is different or the perception of the questions in the context is slightly different.

But the beauty is we have built a system to where it auto-optimizes itself.