Stephan Goss

The goal is not...

to you as a publisher to have to write 15 different questions, right?

The goal is that you literally just put in a piece of code and I send you a huge check every month, right?

Yeah, this is fascinating.

That's kind of where we've tried to simplify it too.

And so we've rewritten the platform from scratch.

Like when we launch it, not a single piece of code will be the same as when we built it the first time.

So we have completely reworked everything to be able to accomplish that and just get huge scale into it without having any server issues.

Absolutely.

Yeah, we're launching it in June 1.

I'd love to do a trial with you.

I mean, it's going to be really interesting.

That's literally a perfect application, right?

Where you have a user group that has some very interesting attributes, like...

uses an email marketing service, right?

There's not that many people that do that, right?

So using questions to really surface, but it may only be 20% of your user base.

Which is fine.

Which is fine, right?

But if you showed the ad to everybody, then you've wasted 80% of your ad buy.