Stephan Goss
👤 Speaker
303
total appearances
Appearances Over Time
Podcast Appearances
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So we spend like $1 and make $1.25.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
And so our ads were all for free.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So interestingly enough, everything is lead gen.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So we don't actually charge anything.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So everything is completely free.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So when I say $1.25, I mean, so we acquired the user for a buck.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
We basically collect PII, first name, last name, email, phone number.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
And then we'd forward that to some lead buyers.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Correct.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Correct.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Exactly.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Yeah.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
And so it was an, it's an arbitrage play.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Right.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
And so we basically give away free samples just on top of that.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
We found a ton of them online, right?
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
There's a ton of them.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
We just aggregate them and we actually ship out a ton of them ourselves.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
So in the beginning, it was fluctuating a ton.
SaaS Interviews with CEOs, Startups, Founders
719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
We were probably doing about 20%, 30% margin.