Stephan Goss
👤 SpeakerAppearances Over Time
Podcast Appearances
So that was no good.
And then we tried like sourcing like a pharma file and that didn't work either.
Right.
Because we were like, figured like it's going to end up being like incredibly expensive and incredibly hard to do.
And so we ended up taking pretty much the simplest approach and we were literally just like, Hey, what if we just ask?
So we tried that.
So we literally just put a question onto the order form.
Are you diabetic?
And then turns out 14% of the US population is, and they are happy to tell you about it.
It's pretty much a perfect match.
Yeah.
So we're pretty spot on.
So suddenly, we're making $8 per user on 14% of the population instead of $1.25.
Got it.
So really, that's the whole model we built.
So, oh, man, that's a long while back.
I would guess most days we probably spend about 10K.
Per day?
Per day, yeah, yeah, yeah.
Wow.