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Stephen Bartlett

👤 Person
855 total appearances

Appearances Over Time

Podcast Appearances

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

So there's tons of research that suggests that you can 4-5x your conversion of leads by calling them within 60 seconds of them opting in for any product you have. if you have all of these priorities they have across the company, does any of them have the high likelihood of four or five X in your business immediately?

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

So there's tons of research that suggests that you can 4-5x your conversion of leads by calling them within 60 seconds of them opting in for any product you have. if you have all of these priorities they have across the company, does any of them have the high likelihood of four or five X in your business immediately?

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

So there's tons of research that suggests that you can 4-5x your conversion of leads by calling them within 60 seconds of them opting in for any product you have. if you have all of these priorities they have across the company, does any of them have the high likelihood of four or five X in your business immediately?

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

with very low cost of doing so, less so than just calling the leads within 60 seconds. If the answer is no, then by God, why are you not calling all your leads within 60 seconds? The FOB question would be like, well, I don't have enough people to call our leads within 60 seconds. So then we'd say, okay, what is Forex, the revenue of your company, worth? Okay.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

with very low cost of doing so, less so than just calling the leads within 60 seconds. If the answer is no, then by God, why are you not calling all your leads within 60 seconds? The FOB question would be like, well, I don't have enough people to call our leads within 60 seconds. So then we'd say, okay, what is Forex, the revenue of your company, worth? Okay.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

with very low cost of doing so, less so than just calling the leads within 60 seconds. If the answer is no, then by God, why are you not calling all your leads within 60 seconds? The FOB question would be like, well, I don't have enough people to call our leads within 60 seconds. So then we'd say, okay, what is Forex, the revenue of your company, worth? Okay.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

What does it cost to hire one person whose only job is to just call the leads? Now, I recently talked to a restoration company. So they did water damage for homes when they got hit by storms. And he told me, he said he was converting 55% of his leads, not calls, leads. And I was like, how on earth are you doing this? And I was like, well, how many leads a day do you get? And he said, two or three.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

What does it cost to hire one person whose only job is to just call the leads? Now, I recently talked to a restoration company. So they did water damage for homes when they got hit by storms. And he told me, he said he was converting 55% of his leads, not calls, leads. And I was like, how on earth are you doing this? And I was like, well, how many leads a day do you get? And he said, two or three.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

What does it cost to hire one person whose only job is to just call the leads? Now, I recently talked to a restoration company. So they did water damage for homes when they got hit by storms. And he told me, he said he was converting 55% of his leads, not calls, leads. And I was like, how on earth are you doing this? And I was like, well, how many leads a day do you get? And he said, two or three.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I was like, okay. So what's the process? He's like, oh, it's really simple. My aunt... I pay her $60,000 a year, and she has only one job. She has no responsibility in the company besides the moment a lead comes in, you stop having sex with your husband, you stop cooking, you stop loving your child, and you immediately call the lead. That's the only responsibility.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I was like, okay. So what's the process? He's like, oh, it's really simple. My aunt... I pay her $60,000 a year, and she has only one job. She has no responsibility in the company besides the moment a lead comes in, you stop having sex with your husband, you stop cooking, you stop loving your child, and you immediately call the lead. That's the only responsibility.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I was like, okay. So what's the process? He's like, oh, it's really simple. My aunt... I pay her $60,000 a year, and she has only one job. She has no responsibility in the company besides the moment a lead comes in, you stop having sex with your husband, you stop cooking, you stop loving your child, and you immediately call the lead. That's the only responsibility.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

She just has to make three calls a day at the moment the leads come in. And he pays her $60,000, and that brings in millions of dollars of revenue. And so, You're not going to pay for it out of the dollars you have now. You're going to pay for it out of the dollars that you're going to make that you're not making yet because you haven't done it yet. And so pin in that. Back to the people.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

She just has to make three calls a day at the moment the leads come in. And he pays her $60,000, and that brings in millions of dollars of revenue. And so, You're not going to pay for it out of the dollars you have now. You're going to pay for it out of the dollars that you're going to make that you're not making yet because you haven't done it yet. And so pin in that. Back to the people.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

She just has to make three calls a day at the moment the leads come in. And he pays her $60,000, and that brings in millions of dollars of revenue. And so, You're not going to pay for it out of the dollars you have now. You're going to pay for it out of the dollars that you're going to make that you're not making yet because you haven't done it yet. And so pin in that. Back to the people.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

For you to get an A player, it's probably going to cost you 100% of your profit to get that A player. And so you'll have what appears to be an impossible choice. You'll have, do I sacrifice basically 100% of my profit to bring this person in? Or do I work another six hours a day to do the job that this person is doing. Both paths work.

The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866

For you to get an A player, it's probably going to cost you 100% of your profit to get that A player. And so you'll have what appears to be an impossible choice. You'll have, do I sacrifice basically 100% of my profit to bring this person in? Or do I work another six hours a day to do the job that this person is doing. Both paths work.