Stephen Bartlett

It reinforces stopping what you're doing and starting something else. And so I think one of the fundamental errors of entrepreneurship is that sometimes the jumping ship to start this thing is the lesson that you need to immediately unlearn because after that, you have to just stick with it for a very long period of time.

So two things. So one is, I had this tweet that went like super viral, but it was like, first time founder, hey, I need you to sign an NDA before I tell you my business idea. I know you've gotten it. I know you have. Third time founder. Here's everything I have. Here's all the documents. Here's all the projections. It's probably all wrong and this probably won't work.

So two things. So one is, I had this tweet that went like super viral, but it was like, first time founder, hey, I need you to sign an NDA before I tell you my business idea. I know you've gotten it. I know you have. Third time founder. Here's everything I have. Here's all the documents. Here's all the projections. It's probably all wrong and this probably won't work.

So two things. So one is, I had this tweet that went like super viral, but it was like, first time founder, hey, I need you to sign an NDA before I tell you my business idea. I know you've gotten it. I know you have. Third time founder. Here's everything I have. Here's all the documents. Here's all the projections. It's probably all wrong and this probably won't work.

But I have a couple smart people and I think we'll be able to figure it out. It'll probably cost longer and take longer, cost more and take longer than we think. But we think it's worth a shot. Because everyone who's been on both sides of that understand, like the entrepreneurs got it because they're like, oh my God, I was that guy.

But I have a couple smart people and I think we'll be able to figure it out. It'll probably cost longer and take longer, cost more and take longer than we think. But we think it's worth a shot. Because everyone who's been on both sides of that understand, like the entrepreneurs got it because they're like, oh my God, I was that guy.

But I have a couple smart people and I think we'll be able to figure it out. It'll probably cost longer and take longer, cost more and take longer than we think. But we think it's worth a shot. Because everyone who's been on both sides of that understand, like the entrepreneurs got it because they're like, oh my God, I was that guy.

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And all the investors get it because they're like, oh my God, I deal with this guy all the time. But actually what you just said with the many, many iterations that from your original idea until what actually happens is... Yet again, one of those demonstrations of the difference between a beginner and expert. A beginner has binary thinking. So they think this worked or it didn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

And if it didn't work, then I need a new idea. Rather than having the nuanced thinking of a master or an expert or advanced person who says, What about this if I click into it? I break it into its component parts. What about this didn't work? Okay, it's not that meta ads don't work or advertising doesn't work.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

It's that we didn't nail the hook in our ad or that we didn't make our offer clear enough on the landing page or it was not congruent with the advertisement or, you know— the offer itself wasn't very compelling or it didn't have, it didn't like, it was just this, everyone's coming in and saying, yeah, I kind of want that, but this is actually my issue. We're not solving the core problem.

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

So it's, it's always in the, in the details. It's always in the sifting through the many small things that you find the kernel that ends up fixing the business. I mean, I know that Facebook was trying to fix their virality issue, and they were locked in a room for days trying to figure out how they could get more users to retain on the platform, right?

People would sign up, but then they wouldn't do anything, and then they'd drop out. And so finally, Zuck just said, okay. we have some belief that if people have more friends, that they will engage. And so they didn't, and here's the thing, like with the uncertainty, they couldn't prove it. He just was like, I feel like that's better than them not having friends.