Stephen Bartlett
speaker
413 appearances
7 recordings
5 series
first heard Apr 2025
last heard 12 Jun
Stephen Bartlett’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in May 2026 with 2.
Appearances
The one that has the lowest lead cost, then open in that market. Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. Just test it first. It's the best $5,000 or $10,000 that you're ever going to spend to just ensure, this is a risk bucket, ensure that when you're there, it's going to work.
Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.
Yeah.
So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.
All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.
And so we just start where they kind of lay off the baton, and then we pick it up from there, and we run the next however many, and then we die, and we hit the next guy. And I think you don't need mentors, but you need to learn from people ahead of you.
And so I think in models, not mentors, what can I model about their behavior so that it can change my behavior to increase the likelihood that I win faster? And so everything that I do, and I feel like it's a pretty strong statement, everything that I do ladders up or down to behavior. And so you've probably noticed it when I talk about training and employees.
When I talk about advertising, I just want to increase the likelihood that a stranger takes a desired action. That's all I'm trying to do. And when we get into behavior change, it removes a lot of the surface level fluff that I think confuses the vast majority of people. And so I'm always afraid to go on
podcasts where somebody is like really heavy in like manifestation and like energy and frequencies and like whatever the hell. And they'll say things like, I manifested this meeting. And I'll be like, you didn't. You have content that did well because you produce content on a regular basis. And then your EA reached out to my EA.
That reach out is what initiated this, not whatever vibes you were setting out into the universe. Now, some people might say, yeah, it was also the vibes. But I would bet that if they made the content and did the reach out, I would still do it. Which means that those are the core things because if we've removed those,
If we just did the manifestation and didn't make the content of the reach out, I would not be here. And so one of these works, one of these doesn't. And so that is what has allowed me to try and extract the essence from the mentors or heroes ahead of me.
I consume a tremendous amount of Elon, Bezos, Zuck, anything that I can find that they put out or that they're interviewed on, I try and consume it. And the whole goal is I want to think about their decision-making process as it relates to what they did and try and apply that to my context in terms of behavior. And so that has been just like the big, big, big zoom out for, do I need a mentor?
No, but you need to learn stuff. And so whatever way is the fastest way for you to learn things, do that. And so I'll tell this story because I think it's like, do you need one? No, no one needs one. You can literally just do all of these things through trial and error on your own and you will figure it out. Time is obviously the one thing that is the big question mark.
And I think part of that is the question of how valuable is your time to you? Not in a micro example, but would I pay in time or money to move forward five years and not make five years of mistakes? So when I started my first gym,
I didn't actually start the gym because I quit my job and I drove across the country and I showed up at a guy's house that I Googled on the internet who said he was good at running gyms. His name was Seven Figure Sam. All right, and so he was a gym guru. And so I showed up at his actual gym unannounced and I was like, hey, I'm here to be mentored and learn. And he was like, uh, I'm working.
Um, I really don't know who you are. And, uh, like maybe we'll talk tomorrow or something. And I was like, okay. And he's like, where are you staying? And I said, I don't know. I haven't decided yet. And he's like, what do you mean? I was like, that's my car. I just drove here and all my stuff's in there.
And he's like, you have nowhere to, I was like, I figured I would just figure it out when I got here. And so he offered me to stay at his, at his house that night, which is unbelievably generous. And maybe my salesmanship got him, you know, um,
But within a few weeks, he had a meetup of all the gyms that were kind of like following his little system for how he ran his personal training studio and bootcamp. And I got to go as a 22-year-old and I paid to have access to this community of gym owners. And they were all going around talking about what was going good and what was going wrong in the business.
And when it got to me, I was like, well, okay, so I want to open a location. And this is kind of what I was thinking about my model. And this is what I was thinking about price points. And they were like, wrong, wrong. Here's why that's not going to work. Here's why that's not going to work. oh, okay, well, this is where I was going to buy equipment. They're like, don't buy there. That's retail.
You can get it from secondhand over here. And it's literally a 10th of the price. And I was like, oh, that's awesome. Okay, great. I was like, well, I was thinking about getting this type of thing. They're like, no, girls will eat shit on that and they'll fall. Like I've had two girls do it. Don't worry about it. Like you're not going to use it, but you can get sandbags.
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