Stephen Bartlett

She just has to make three calls a day at the moment the leads come in. And he pays her $60,000, and that brings in millions of dollars of revenue. And so, You're not going to pay for it out of the dollars you have now. You're going to pay for it out of the dollars that you're going to make that you're not making yet because you haven't done it yet. And so pin in that. Back to the people.

She just has to make three calls a day at the moment the leads come in. And he pays her $60,000, and that brings in millions of dollars of revenue. And so, You're not going to pay for it out of the dollars you have now. You're going to pay for it out of the dollars that you're going to make that you're not making yet because you haven't done it yet. And so pin in that. Back to the people.

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

I think the hardest time, we call this the swamp at acquisition.com, but it's usually between like one and 3 million is the swamp. And I think there's a numbers reason for why it's such a painful period for entrepreneurs. let's say one million for simple math. If you have a million dollar business, let's say that you have 20% margins. So that means you're making $200,000 a year in profit.

For you to get an A player, it's probably going to cost you 100% of your profit to get that A player. And so you'll have what appears to be an impossible choice. You'll have, do I sacrifice basically 100% of my profit to bring this person in? Or do I work another six hours a day to do the job that this person is doing. Both paths work.

For you to get an A player, it's probably going to cost you 100% of your profit to get that A player. And so you'll have what appears to be an impossible choice. You'll have, do I sacrifice basically 100% of my profit to bring this person in? Or do I work another six hours a day to do the job that this person is doing. Both paths work.

For you to get an A player, it's probably going to cost you 100% of your profit to get that A player. And so you'll have what appears to be an impossible choice. You'll have, do I sacrifice basically 100% of my profit to bring this person in? Or do I work another six hours a day to do the job that this person is doing. Both paths work.

Both are painful and risky because the overworking yourself thing, you can get yourself through that hump, and then now you're at maybe three or four million, and that 20% is 800. You can spend 200. You still have cash flow. You can still live. The downside for the picking the person path is that what if you pick wrong?

Both are painful and risky because the overworking yourself thing, you can get yourself through that hump, and then now you're at maybe three or four million, and that 20% is 800. You can spend 200. You still have cash flow. You can still live. The downside for the picking the person path is that what if you pick wrong?

Both are painful and risky because the overworking yourself thing, you can get yourself through that hump, and then now you're at maybe three or four million, and that 20% is 800. You can spend 200. You still have cash flow. You can still live. The downside for the picking the person path is that what if you pick wrong?

And this, by the way, ladies and gentlemen, is why entrepreneurs get outsized returns is because we take on outside risk. And so this is the job, is that we have to be willing to make impossible choices. And the vast majority of choices for entrepreneurs in the business are impossible choices between two relatively bad scenarios.

And this, by the way, ladies and gentlemen, is why entrepreneurs get outsized returns is because we take on outside risk. And so this is the job, is that we have to be willing to make impossible choices. And the vast majority of choices for entrepreneurs in the business are impossible choices between two relatively bad scenarios.

And this, by the way, ladies and gentlemen, is why entrepreneurs get outsized returns is because we take on outside risk. And so this is the job, is that we have to be willing to make impossible choices. And the vast majority of choices for entrepreneurs in the business are impossible choices between two relatively bad scenarios.

Because the rest of the choices aren't, don't even feel like choices because they're obvious. Of course, we should call leads faster. Of course, we should follow up more. Of course, we should try and onboard faster. Okay, all these things are the obvious ones.

Because the rest of the choices aren't, don't even feel like choices because they're obvious. Of course, we should call leads faster. Of course, we should follow up more. Of course, we should try and onboard faster. Okay, all these things are the obvious ones.

Because the rest of the choices aren't, don't even feel like choices because they're obvious. Of course, we should call leads faster. Of course, we should follow up more. Of course, we should try and onboard faster. Okay, all these things are the obvious ones.

But when you have, man, I'm trying to think of the ones I, I'm not, I'm not, almost all the decisions that you get stuck with, and Elon says this really beautifully. He says, running a business is like staring out to the abyss and chewing glass.

But when you have, man, I'm trying to think of the ones I, I'm not, I'm not, almost all the decisions that you get stuck with, and Elon says this really beautifully. He says, running a business is like staring out to the abyss and chewing glass.

But when you have, man, I'm trying to think of the ones I, I'm not, I'm not, almost all the decisions that you get stuck with, and Elon says this really beautifully. He says, running a business is like staring out to the abyss and chewing glass.