Stephen Bartlett

We've got this white horse, got the horn, tail, everything. And the little pixie flies for the magic that's around it. Okay. You probably won't find a unicorn, but you can find a white horse. And you can find a rhinoceros to get the horn. And you can find some fireflies to give you the twinkles. And so you may not hire one person who has all of these things, but you can hire three.

We've got this white horse, got the horn, tail, everything. And the little pixie flies for the magic that's around it. Okay. You probably won't find a unicorn, but you can find a white horse. And you can find a rhinoceros to get the horn. And you can find some fireflies to give you the twinkles. And so you may not hire one person who has all of these things, but you can hire three.

We've got this white horse, got the horn, tail, everything. And the little pixie flies for the magic that's around it. Okay. You probably won't find a unicorn, but you can find a white horse. And you can find a rhinoceros to get the horn. And you can find some fireflies to give you the twinkles. And so you may not hire one person who has all of these things, but you can hire three.

And then those three together can potentially do everything that you're doing better because it's all they're doing with all of their time. And breaking it up into basically understanding that you're not going to find that unicorn, but you just break it into pieces and then you can partition it out to people who can just do those parts makes it a lot easier

And then those three together can potentially do everything that you're doing better because it's all they're doing with all of their time. And breaking it up into basically understanding that you're not going to find that unicorn, but you just break it into pieces and then you can partition it out to people who can just do those parts makes it a lot easier

And then those three together can potentially do everything that you're doing better because it's all they're doing with all of their time. And breaking it up into basically understanding that you're not going to find that unicorn, but you just break it into pieces and then you can partition it out to people who can just do those parts makes it a lot easier

more manageable from an emotional level to think like, I'm never going to find this. Of course you're not. And that's okay because we can find, we can solve for parts of our calendar. And fundamentally, when you buy back the time, you can then do what you're like, basically take the next step in the business.

more manageable from an emotional level to think like, I'm never going to find this. Of course you're not. And that's okay because we can find, we can solve for parts of our calendar. And fundamentally, when you buy back the time, you can then do what you're like, basically take the next step in the business.

more manageable from an emotional level to think like, I'm never going to find this. Of course you're not. And that's okay because we can find, we can solve for parts of our calendar. And fundamentally, when you buy back the time, you can then do what you're like, basically take the next step in the business.

Adapte. And I think that it's important. So, you know, Google has their, you know, I think Sergey like solved this mathematically, but I think they called it 70-20-10. So 70% of resources get allocated to the core business, do more of what we're currently doing. 20% goes to adjacent businesses.

Adapte. And I think that it's important. So, you know, Google has their, you know, I think Sergey like solved this mathematically, but I think they called it 70-20-10. So 70% of resources get allocated to the core business, do more of what we're currently doing. 20% goes to adjacent businesses.

Adapte. And I think that it's important. So, you know, Google has their, you know, I think Sergey like solved this mathematically, but I think they called it 70-20-10. So 70% of resources get allocated to the core business, do more of what we're currently doing. 20% goes to adjacent businesses.

So things that are high likelihood success that are, you know, one step removed from the existing core business. And then 10% goes to moonshots. Totally like off the path, like let's just see, maybe we'll get 100 extra turn. We probably will lose on most of these. He proved it with math. He's smarter than I am. But fundamentally, that is the concept of more, better, new.

So things that are high likelihood success that are, you know, one step removed from the existing core business. And then 10% goes to moonshots. Totally like off the path, like let's just see, maybe we'll get 100 extra turn. We probably will lose on most of these. He proved it with math. He's smarter than I am. But fundamentally, that is the concept of more, better, new.

So things that are high likelihood success that are, you know, one step removed from the existing core business. And then 10% goes to moonshots. Totally like off the path, like let's just see, maybe we'll get 100 extra turn. We probably will lose on most of these. He proved it with math. He's smarter than I am. But fundamentally, that is the concept of more, better, new.

And so that's one of the chapters in the Leeds book, which is, okay, now that you have the core four, right? These are the four things that you can do. You can post content, you can run ads, you can do outreach to strangers, you can do outreach to people you know. Those are the four things any person can do to advertise. the first thing you do is you do more.

And so that's one of the chapters in the Leeds book, which is, okay, now that you have the core four, right? These are the four things that you can do. You can post content, you can run ads, you can do outreach to strangers, you can do outreach to people you know. Those are the four things any person can do to advertise. the first thing you do is you do more.

And so that's one of the chapters in the Leeds book, which is, okay, now that you have the core four, right? These are the four things that you can do. You can post content, you can run ads, you can do outreach to strangers, you can do outreach to people you know. Those are the four things any person can do to advertise. the first thing you do is you do more.

And for most small businesses, they're doing so little and think they're doing so much. And it's a huge gap in understanding. And so I'll tell this story that's probably the easiest way to explain it, which is when I had my first gym, I called up a mentor. He had 20 locations. I said, how do you advertise? He said, I use flyers. I said, okay. So I put 300 flyers out. It didn't work.

And for most small businesses, they're doing so little and think they're doing so much. And it's a huge gap in understanding. And so I'll tell this story that's probably the easiest way to explain it, which is when I had my first gym, I called up a mentor. He had 20 locations. I said, how do you advertise? He said, I use flyers. I said, okay. So I put 300 flyers out. It didn't work.