Stephen Bartlett

Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.

Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.

Yeah.

Yeah.

Yeah.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

And so we just start where they kind of lay off the baton, and then we pick it up from there, and we run the next however many, and then we die, and we hit the next guy. And I think you don't need mentors, but you need to learn from people ahead of you.

And so we just start where they kind of lay off the baton, and then we pick it up from there, and we run the next however many, and then we die, and we hit the next guy. And I think you don't need mentors, but you need to learn from people ahead of you.

And so we just start where they kind of lay off the baton, and then we pick it up from there, and we run the next however many, and then we die, and we hit the next guy. And I think you don't need mentors, but you need to learn from people ahead of you.

And so I think in models, not mentors, what can I model about their behavior so that it can change my behavior to increase the likelihood that I win faster? And so everything that I do, and I feel like it's a pretty strong statement, everything that I do ladders up or down to behavior. And so you've probably noticed it when I talk about training and employees.

And so I think in models, not mentors, what can I model about their behavior so that it can change my behavior to increase the likelihood that I win faster? And so everything that I do, and I feel like it's a pretty strong statement, everything that I do ladders up or down to behavior. And so you've probably noticed it when I talk about training and employees.

And so I think in models, not mentors, what can I model about their behavior so that it can change my behavior to increase the likelihood that I win faster? And so everything that I do, and I feel like it's a pretty strong statement, everything that I do ladders up or down to behavior. And so you've probably noticed it when I talk about training and employees.

When I talk about advertising, I just want to increase the likelihood that a stranger takes a desired action. That's all I'm trying to do. And when we get into behavior change, it removes a lot of the surface level fluff that I think confuses the vast majority of people. And so I'm always afraid to go on

When I talk about advertising, I just want to increase the likelihood that a stranger takes a desired action. That's all I'm trying to do. And when we get into behavior change, it removes a lot of the surface level fluff that I think confuses the vast majority of people. And so I'm always afraid to go on

When I talk about advertising, I just want to increase the likelihood that a stranger takes a desired action. That's all I'm trying to do. And when we get into behavior change, it removes a lot of the surface level fluff that I think confuses the vast majority of people. And so I'm always afraid to go on