Stephen Bartlett

and when to bend those rules. And so if you build something when you built it from those repetitions to distill out the few truths that exist, you'll know why those are the truths. Like, I'll give you a really simple example. So if we, you know, we've tried to learn YouTube and we've gotten better over time.

and when to bend those rules. And so if you build something when you built it from those repetitions to distill out the few truths that exist, you'll know why those are the truths. Like, I'll give you a really simple example. So if we, you know, we've tried to learn YouTube and we've gotten better over time.

But in the beginning, I did this massive review and I figured out that the videos that we had that had three things at the beginning, proof, promise, plan, was the videos that did the best. And so then all of a Okay, all videos have to have proof promise plan right at the beginning, the first 30 seconds. Great. So we started doing that for a while.

But in the beginning, I did this massive review and I figured out that the videos that we had that had three things at the beginning, proof, promise, plan, was the videos that did the best. And so then all of a Okay, all videos have to have proof promise plan right at the beginning, the first 30 seconds. Great. So we started doing that for a while.

But in the beginning, I did this massive review and I figured out that the videos that we had that had three things at the beginning, proof, promise, plan, was the videos that did the best. And so then all of a Okay, all videos have to have proof promise plan right at the beginning, the first 30 seconds. Great. So we started doing that for a while.

And then we looked at the outliers among those and we were like, oh, well, we also, in some of the ones that did really well, also had some sort of visual picture of this plan. All right, so it became proof promise plan picture. Then we kept looking and we found out over more repetitions that if we also include some sort of pain or problem that's being solved, that also helps.

And then we looked at the outliers among those and we were like, oh, well, we also, in some of the ones that did really well, also had some sort of visual picture of this plan. All right, so it became proof promise plan picture. Then we kept looking and we found out over more repetitions that if we also include some sort of pain or problem that's being solved, that also helps.

And then we looked at the outliers among those and we were like, oh, well, we also, in some of the ones that did really well, also had some sort of visual picture of this plan. All right, so it became proof promise plan picture. Then we kept looking and we found out over more repetitions that if we also include some sort of pain or problem that's being solved, that also helps.

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.