Stephen Dubner

There is a story, probably not true, about Michelangelo. Someone supposedly asked him how difficult it had been to sculpt his famous David. And he said, it's easy. Just chip away the stone that doesn't look like David. I am not saying Trader Joe's is quite on Michelangelo's level, but you get the idea. There is great value in clearing away the clutter.

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Thank you very much.

Thank you very much.

Thank you very much.

I don't know. Thank you. Thank you.

I don't know. Thank you. Thank you.

I don't know. Thank you. Thank you.

Thank you very much.

Thank you very much.

Thank you very much.

Thank you.

Thank you.

Thank you.

Thank you.