Stephen Fenech

That's massive.

You remember earlier I said that Hisense claimed that they could produce 100% of the BT.2020 color gamut?

Well, here's Sony proclaiming basically the same thing, the largest color volume Sony has ever achieved.

Now, at the heart of Sony's technology, their true RGB TVs, will be proprietary optical structure and precision backlight control,

which was all driven through a new RGB backlight driver.

So they've got a lot of controls back there.

As I said, it's not what it is, it's how you use it.

And it sounds like they've got some pretty impressive technology.

But Sony say their true RGB technology

is the result of more than 20 years of innovation in LED control, and they evolved from RGB light sources that were introduced in the Qualia range.

Remember back in 2004, Qualia was kind of the Lexus to their Toyota.

This Qualia was the Lexus to the Sony Bravia, if you know what I mean.

That was sort of another level.

I think LG also had a signature range of TVs as well.

So they've been at this for more than 20 years.

And so they also, their flagship, their backlight master drive technology, also they launched the backlight master, their flagship backlight master technology drive in 2016.

So that's 10 years ago.

They've been tinkering away in the lab and now combining that with the precision of individual RGB LEDs and the best features of both mini LED and OLED, we can expect some pretty impressive picture quality and accuracy when it comes to Sony's TV and high brightness.

Brightness, very important.

But we won't see them, though, until the second half of the year.