Stephen Fenech

And I think they're putting their money where their mouth is.

They're really going to have a go here.

And they're introducing this in there for their 2026 lineup.

They're saying spring, which I take it to be the Northern Hemisphere spring.

So we're not going to see these TVs till the second half of the year.

But it is really exciting to think that Sony have gone to the drawing board, their own drawing board, and come up with their own RGB technology, albeit similar to what we've heard about.

But it's not the technology.

It's how you use it that counts.

I'm sure we've heard that saying before.

So they, like the other brands, have replaced the white backlight, and they've replaced it with those tiny red, green, and blue RGB cells.

Now, the thinking behind this is, again, similar to the other brands, produce light and color at the same time.

And the result is purer, brighter color, greater contrast as well.

Now, in Sony's case...

the RGB LEDs are individually controlled to provide consistent color in any light setting.

So you've got to remember, we watch our TVs in various lighting scenarios at home, our environments.

One could be dark, one could be really bright, one could be in the middle.

And so it seems to me there's going to be some sort of controller

So they'll be able to provide an accurate representation.

Now, word is this is going to be Sony's brightest panel type, and it's going to have precision control, so really accurate color and expanded color reproduction and minimal color distortion.

Now, the new TVs will also provide the largest color volume that Sony has ever achieved.