Stephen London

If you wanna get to build a massive company, you need a community.

We have Facebook groups.

I'll talk about that in a second.

But every conference we go to, we get testimonials.

We have the top right there, one of our clients we couldn't attend.

We had him accept the awards for us.

We gave, this is again going back to the growth hacks, put on conferences to promote our ICPs as heroes.

That's the listing challenge on the bottom right.

We made a wrestling belt, which was really fun.

So the culture of this vibrancy, especially if you're in dying or slow growth industries that haven't adapted and changed in a long time, you bring some life to that industry.

I think it's going to be so well received, and that can be your culture.

Last slide.

I heard a couple people talking about this yesterday.

I think...

Again, there's only one way to hyper growth, and that is leverage.

So leverage can mean a lot of different things.

Leverage content for marketing.

Affiliates has been a huge angle for us.

People love us.

We want to reward them for sharing that.