Stephen London

One other thing, the guy on the right, Ryan, is one of my childhood best friends.

And for a long time, I was always, we were talking to VCs, always embarrassed and would hide that and all this stuff.

And what I've realized is that's actually one of the strongest assets we have as a company, is that both from a culture standpoint and from a resolving conflict standpoint, you have somebody that you understand how to work with.

And once you figure that out, I think we've hit our stride.

It took us a couple years to really hit our stride as founders, but you start to let go, and you can start working with your team more and more, understanding who's doing what.

I think that's critical.

If somebody can do something 80% as good as you can, they should probably be doing it as you scale.

So quick idea point here.

Great ideas always sound crazy, so don't worry about sharing them.

Oftentimes as entrepreneurs, we have this idea, we wanna launch this product, and then we don't share it, and we don't want somebody to take the idea.

The best ideas, when you say to somebody, here's a little trick, they will,

go right over their head, or they'll think it's so crazy or weird that it doesn't resonate.

That's how you know you may be onto a good idea.

So stay fluid with the idea.

We launched actually not in software.

We raised a seed round in 2021 off of the iBuying concept.

So it's asset-based and we pivoted because we had the software in October of 22, and it's just taken off ever since then.

So we raised about $3 million seed round.

So while the idea isn't important, I think the story is everything.

And I'm gonna get more into the personal brand and how important brand is these days.