Stephen London

All right.

So most in one to 10.

Perfect.

I think, uh, generally in terms of these three stages, which is pre-revenue kind of zero to one and then product market fit, uh, at some point in the one to tens and I call it dots, ants and rockets.

So I always think about it like, um,

Dots are connecting the dots.

These are the framework of your idea.

It actually applies throughout the lifecycle of your business.

But these are the things you need to nail up front.

So first comes team.

If you don't get this right, it's like a bad marriage.

Your life is terrible.

You've got conflicts.

And so I think the key there is upfront.

You really have to know yourself and be honest.

Because I think if you're not honest, it's very hard and you're a little delusional.

And all of us in the room are entrepreneurs.

We think we are smarter and can solve more problems than everybody else.

And if you say no, you're lying, because you probably do.

So the more that you know yourself, I think it's easier to understand where you need to supplement and where your co-founders can help out.