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Steve Benson

๐Ÿ‘ค Speaker
518 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So that was, so that's what we're looking at.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

This is my little history right here.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Very smooth, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

I mean, little hiccup from COVID there, a few pricing adjustments, but like very smooth, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Who needs debt with a business this smooth?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

I mean, why don't I just, you know, spend within my means?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

And the fact is, in reality, these businesses aren't that smooth for a lot of reasons, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

You've got annual deals, you've got multi-year deals.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

I've got a seasonality problem, problem being that people don't buy software in November or December and hardly in the first half of January.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

And every year that builds up, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So you get a lot of that spikiness and then any big deal that comes in makes it more spiky because the big deals come in in the months that

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

people already wanted to buy software.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So anyway, it allows this to be smooth, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

It takes out your seasonality, allows you to, without giving up equity, make payroll in December, which is always a problem.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So here's...

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Here's our website in 2012.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

It's not that different from our website today, I'm not gonna lie.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

I mean, this design might even be better.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

You get a marketing team, I don't know.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

It's definitely better today, but you know, this isn't bad.