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Steve Hartert

๐Ÿ‘ค Speaker
368 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I can't comment on revenue.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I've been with JobForms since March of 2016.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

That's when I started working here.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I started off in the marketing side, helping them build up the marketing department as a CMO.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And then about, I guess about four years ago now, we decided we wanted to start up a new

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

division for enterprise and was kind of asked to head up that part of it.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And as that grew, I kind of had to leave the marketing side alone and then kind of move over to help grow this new division.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And so I think if you looked at the headcount, I'm going to say I'm probably in the first 50 employees that were hired for the company.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

So I've seen this grow from where we were to we're closing in on 400 employees now.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I can't comment on revenue.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We've seen incredible revenue growth across all aspects.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We're bootstrapped.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We've never taken a dime of any investor money anywhere.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

So all of our growth has been purely organic.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And what we focused on really is delivering a good, solid, high-quality product and making the user experience good.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But our marketing has really been revolving around SEO.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We have really kind of planted our flag on the SEO side.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And I've used that and leveraged that tremendously across all different types of platforms.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, not only just in traditional text types of content, but also video content has been very big for us also.

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