Steve Hartert

Well, I mean, video, you can use the descriptions inside of things like YouTube and other types of channels.

And then the video is what helps draw people in.

So you can use things like a transcript of

what your video is, whether it's a two-minute demo video or a four- or five-minute newsletter video or very much of a long-form type of a podcast video, those kinds of things.

You can include those transcripts in different places, and that helps drive the SEO trip.

Well, a lot of it is, yeah, a lot of it's brainstorming internally, but we also look at what our customers are asking for through our support channel.

So if they're asking just to support, I want to do this, how do I do that?

And so we'll come back and we'll just start looking at that and go, well, how can we build some video around that?

Or how can we build some kind of content around that?

And as a result, and it helps drive all of our other materials that come with it.

And the benefit of things like the video is they have very long shelf lives.

I mean, those things can last several years as far as an item goes versus

Well, I mean, we've got a couple of dozen people that are doing on the SEO site, but I mean, really what it comes down to is they look at, they're constantly pouring over the keywords that people are looking at, how they're finding us, what types of phrases they're looking for, not only just in a general sense, but also based on a regional type of situation.

So from different geographies that we're looking at, people say in the Middle East versus the EU versus North America versus Asia or the APAC region, those types of things.

we kind of build our SEO around those types of locations.

And so we can actually kind of identify little pockets of populations that are looking for specific types of forms.

And then around that, then we can wrap content around that that helps address those SEO components.

Again, I'm not going to comment specific dollars on revenue, but I mean, our revenue bases continue to grow as we've added on top of this.

Well, I mean, again, it can use our single plans or what we call our bronze silver gold plans, which are our single user plans.

And those are listed on the website.