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Steve Hartert

๐Ÿ‘ค Speaker
368 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

we're kind of taking the no code environment to heart on this and making it really, really simple for people to kind of customize their experience, you know, not only in the front end where they're building forms, but also on the back end when they're trying to interpret all that data.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Oh, you can do it.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

You just got to be really, you got, you got to be good at it.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, cause you can put them in certain regions and you know, you don't just blast like the, like here in San Francisco where we're located, you know, hit the entire barrier.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

You might just focus on a real specific neighborhood, say down, you know, further South down towards Silicon Valley or a very specific neighborhood here in San Francisco itself.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And you see what kind of response you get out of that.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And so you can,

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

If you want to look at an individual billboard, unless you've got one, no.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But if you can look at other billboards, you can look at a group of billboards and you can say, hey, look, this generated X amount of business for us.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

So there's potential in here.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

It's all over the place.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I can't give you a definitive price because it varies on traffic, size of billboard, how long you're going to be there.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Oh, well, you go to the billboard company.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Usually it's like Clear Channel is like the biggest beast on the block when it comes to billboards.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But you can go to Clear Channel, for example, and say, hey, we're looking at this billboard on the street.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Can you give us information on it?

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And again, it depends on the size of the board and whether...

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

which direction it's facing, those kinds of things, because it all comes down to eyeballs.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And so you want to maximize your eyeballs as you're going to get on that thing.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And so they can look at it and they know how much traffic goes by at a given point during the day, how many times you're, if it's one of these electronic billboards where it's going to be revolving with other ads, you're going to get these many types of placements of the day and things like that.