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Steve Hartert

๐Ÿ‘ค Speaker
368 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Yes, I am.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Let's go.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Sure.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

I mean, what we are is we're online form builder, you know, previous to our system.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

If you wanted to build a

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

build forms you had to be a programmer you had to be a coder and forms can be quite complicated what we what we developed was the very first drag and drop interface as a sas product where somebody could just literally say i want these fields i want first name last name i want address i want i want to get a payment to whatever other fields they want and they can create online forms it's very simple very very easy to do and what's the business model is it a sas play

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Yes, we're very much a SaaS play.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

What we have is we have a free product so people can test drive it as long as they want.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

But as they, you know, as their needs grow and they need more forms or they need more features, we have tiered paid products that appeal to various levels of companies.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

The average customer in our product line starts at $19 a month for our bronze plan and they go all the way up to $99 for our gold plan.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

But right now we've got probably our average cost or average revenue per user is probably somewhere in the mid-20s because we've got a pretty good mix of people.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Sure.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

The company was launched in 2006.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

And I think what's unique about JotForm is we've been a bootstrap company since day one.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

We've never taken one dime.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Still today.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Still today.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

We've never taken one dime of any investor money.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

It has been, the company has grown organically and that's just how we're going to continue to work it.

SaaS Interviews with CEOs, Startups, Founders
976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

We have no plans to take any kind of money from any investors at this point.